Raju Hirani today is a household name thanks to his brilliant films such as 3 Idiots and the Munnabhai series. However not many people know that this talented filmmaker was actively involved with the ad world many years ago. Raju had in fact even starred in commercials for brands such as Fevicol and Luna. He has even directed few commercials in the recent past featuring stars such as Amitabh Bachchan and Kareena Kapoor.
Now it seems that Raju is keen on once again connecting with his roots in the ad world. HIrani, along with friend Sanjeev Kishinchandani, has now started a company called Canvass Films to mainly mad ad commercials. Raju, who has always loved making ad films, will be directing around 6 - 7 commercials each year for his company.
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